Jenni Bost speaks from the heart about how Radiant Senior Living is different because of the way they live their brand promise. Jenni exudes a sense of passion and gratitude for her role, and a profound belief in the company’s mission, which she believes was divinely inspired. This is a shining example of how a well-defined brand, as envisioned by the founders, is the bedrock of a strong senior housing business.
“We aspire to ‘Live Radiantly.’ We want to be the light in the lives of people we engage with. We want to be a ray of hope in moments of darkness.…We live our brand promise.”
-Jenni Bost
DISCUSSED IN THIS EPISODE
→ How Radiant Senior Living breathes life and meaning into their brand promise.
→ The divine source of inspiration that lead James and Jodi Guffee to found Radiant Senior Living.
→ The founder & CEO’s’ unique perspective on his role.
→ The secret to building employee loyalty and longevity with the company in an era of frequent job changing
→ The one question team members ask every morning.
→ Where creating a positive culture starts.
→ Challenges with unifying an umbrella of brands, communities and identities how Radiant Senior Living responds.
