Branding is all about differentiation, and DaySpring has done just that by making its Christ-centered approach to care a core part of its brand. Corey Vaillant, Executive Director of DaySpring Senior Living in Plano, Texas, explains what this means in practice as she walks us through their core values that guide their care philosophy: thoughtfulness, empathy, accountability, and commitment to quality and honor.
“Christ-centered care is the way that we care and nurture for our residents, for their families, for our team members. This is physically, mentally, spiritually, all around how we care for them.”
-Corey Vaillant
DISCUSSED IN THIS EPISODE
→ Brand promise of Christ-centered care
→ Core values of DaySpring Senior Living
→ How residents experience Christ-centered care and the importance of accommodating their preferences and routine
→ Differentiating DaySpring Senior Living in the marketplace
→ Integrating brand into the culture with employees and residents
