Pre-selling units prior to opening the doors of a new community is vital for operators and investors, but how to do it? Bradley Scoggins, Senior Regional Director of Sales and Marketing at Charter Senior Living, believes that success comes in building culture, grassroots marketing, and community outreach. He shares specific strategies his team uses to find the right locations, recruit the right people, and use social media, PPC, and SEO campaigns to their advantage.
“Charter Senior Living’s success in pre-selling new communities is all about our culture of enhancing the human spirit, starting with finding great locations, recruiting people who live and breathe our culture, and building trust through grassroots marketing.”
-Bradley Scoggins
DISCUSSED IN THIS EPISODE
→ Charter Senior Living provides exceptional care and purposeful programming to their residents
→ The brand promise of Charter Senior Living is to always do what's right for their residents
→ Bradley's team pre-sold two communities in Kentucky by focusing on their culture, grassroots marketing, and building trust in the community
→ Specific strategies and tactics used by the team include finding good locations, recruiting people who align with their culture, and utilizing social media, PPC, and SEO campaigns to bring awareness to the market
→ Listeners will gain insights into effective senior living marketing and sales strategies, including the importance of culture and community outreach
