Pre-selling units prior to opening the doors of a new community is vital for operators and investors, but how to do it? Bradley Scoggins, Senior Regional Director of Sales and Marketing at Charter Senior Living, believes that success comes in building culture, grassroots marketing, and community outreach. He shares specific strategies his team uses to find the right locations, recruit the right people, and use social media, PPC, and SEO campaigns to their advantage.
Branding is all about differentiation, and DaySpring has done just that by making its Christ-centered approach to care a core part of its brand.
When Discovery Senior Living decided to launch a new experiential senior living brand, they turned to one of the top minds in brand development and management, Laura Bates. In this episode, Laura shares the story behind the development of the new brand, Choreograph. She explains how her team used quantitative analysis of their target demographic to determine what was missing from other active adult communities that residents desired, and embrace evolving preferences of the incoming…
"Intergenerational programming" is at the heart of the brand promise of Phoenix Senior Living. VP of Marketing and Development Kara Marinko shares the inspiring "PSL canoe story" and how amazing things happen when projects are done hand-in-hand with love and passion, and different generations are brought together.
Jenni Bost speaks from the heart about how Radiant Senior Living is different because of the way they live their brand promise. Jenni exudes a sense of passion and gratitude for her role, and a profound belief in the company's mission, which she believes was divinely inspired. This is a shining example of how a well-defined brand, as envisioned by the founders, is the bedrock of a strong senior housing business.
Arvind Bala is a senior housing marketing executive with a gift for solving marketing challenges and managing brands by applying a formulaic approach to grow revenue and build brands. Join our conversation and learn how Arvind starts with analyzing the situation, then forming a strategy, and lastly unlocking solutions with a clear vision. Arvind eschews the "sea of sameness" in senior housing and shares his tips for breaking out from the pack.
Heather Self is the founder and operator of New Hope Senior Living in Hendersonville, TN. a single location luxury assisted living facility that Heather and her husband built from what began as a single family home. If you own or operate a smaller, single location facility, you'll want to hear how Heather has positioned New Hope Senior Living within a niche that allows them to not only compete but to win awards and a big local…
How do you build effective and emotional connections between your brand and your residents? Michael talks with Jenny Bristow, CEO of healthcare marketing agency Hedy & Hopp to learn why defining your brand and integrating your brand into everything you do matters.
Join host Michael Mahoney as he explores with senior housing industry executives their insights for creating and using brand identity to fuel sales, marketing and an employee culture that create what we call “brand-driven growth.”